brand – Going Solo

Building Your Professional Brand

As a technical professional launching a solo consulting business, your expertise serves as your foundation, but a professional brand makes you more memorable and trustworthy to clients. Your brand is more than a logo; it’s the cohesive image you present online and offline, reflecting your niche, value proposition, and credibility. For technical consultants, this means …

In the previous article: The Foundations of Solo Consulting, I outlined five keys that form the foundation of a successful solo consultant business: defining your niche, establishing your value proposition, building your brand, cultivating a growth mindset, and laying the essential business foundations. This article delves deeper into ‘building your brand’. Branding isn’t just for multinational corporations and …