Your consulting niche sounds promising, but is it something clients want or something they desperately need? Many new consultants offer services that are merely “vitamins”—beneficial, but not essential. The most successful consultants, however, sell painkillers. So, how can you tell if your offer is a nice-to-have vitamin or a must-have painkiller? The answer lies in …
Every week, thousands of technical consultants send out proposals and watch clients choose the lowest bidder. Meanwhile, a small group of specialists charge three times more, work half as hard to find clients, and turn down projects because they’re booked months in advance. The difference isn’t luck, connections, or superior technical skills; it’s the counterintuitive …
Imagine standing out in a sea of generalists, where clients seek you specifically for your unique expertise. What if defining a niche could unlock higher fees, greater demand, and unparalleled professional satisfaction? For technical professionals venturing into solo consulting, defining your niche isn’t just a good idea—it’s essential. Your niche is the intersection of your …
What if you could answer a potential client’s most pressing question—“Why should I choose you?”—with absolute clarity and confidence? A powerful value proposition can do just that, helping you stand out, win clients, and build a thriving consulting business. In the world of solo consulting, especially for technical professionals, your value proposition is your calling …
How Specialisation Can Boost Your Consulting Success The riches are in the niches. – Pat Flynn As technical professionals venturing into the world of solo consulting, you’ve chosen a path that offers opportunities for growth and impact. One of the most powerful strategies to accelerate your success is specialisation. By focusing on a specific area …
