Many solo consultants struggle to be noticed in a crowded marketplace. With so many professionals offering similar services, how can you ensure clients choose you? The answer lies in differentiating yourself through a unique value proposition, specialised expertise, and effective personal branding. A client asks a consultant, “What’s 2+2?” The consultant leans in close and whispers, …
When most technical professionals first step into consulting, they make one big mistake: they try to serve everyone. It feels safer — cast a wide net, surely more clients will come. But in practice, it makes you invisible. Clients don’t want a generalist. They want a specialist who solves their exact problem. Here’s how to start defining …
The Difference Between Struggle and Success Imagine standing at the edge of a vast ocean, knowing that somewhere beyond the horizon lies an island of success, fulfilment, and financial independence. You have a boat—your expertise, skills, and experience—but without a map, compass, or clear direction, you’re left drifting, hoping that luck will guide you …
What if you could build a career where you call the shots, work on projects you love, and define your own success? For technical professionals, solo consulting offers that and more—a chance to leverage your expertise while enjoying the freedom and rewards of running your own business. In today’s rapidly evolving professional landscape, traditional career …
Strategies for Long-Term Success In solo consulting, achieving sustainable profitability is a delicate balancing act between capitalising on immediate opportunities and ensuring long-term financial health. As you embark on this journey, you’ll face the inevitable challenges of fluctuating demand and the pressure to meet short-term financial goals. However, it’s crucial to establish a robust sustainability …
Strategic thinking about you proposed business Have you always wanted to be your own boss and have the freedom to choose your clients and work on your own terms? Starting a solo consulting business may be the perfect opportunity for you to do just that. Solo consulting can be an exciting and rewarding venture for …
